Employee Advocacy will revolutionize the marketing process of a company. Many online marketers today have accepted the Employee Advocates as their new business promoters. The companies are able to improve their brand awareness to a great extent by way of utilizing the service of their own trusted workers.
Employee Advocacy has great business potential and companies can tap the marketing potential of the Employee Advocates in order to effectively promote their brands online. In the near future, Employee Advocacy will be having a key role in promoting the company as well as its products. Employee Advocacy is going to be the most effective method of online marketing. Workforce Advocacy has numerous benefits.
Facilitates employee engagement
Today most of the companies face the problem of disengaged employees. Hence collaboration and advocacy are now used as effective tools to engage the employees in the best ways. In the modern workplaces employee advocacy and employee engagement happen simultaneously. Apart from making the employees as branch advocates who will effectively promote the company’s brand online, Employee Advocacy will promote the culture of engagement as well as sharing inside the organization.
Increased brand awareness, inbound leads and greater reach
The total number of followers of all the Employee Advocates of the company will be huge and will be certainly more than the followers of the brand on social websites. From this, we understand the marketing potential of the workforce of the organization. Once the employees share the branded content across the social media, the brand gets humanized in a great way. As a result of the humanizing of the brand, the company will have a wider reach and can create more brand awareness. A number of potential customers will start visiting the website and there will be a number of inbound leads also. When the brand is humanized in this way it gets a human touch and will facilitate consumer trust.
Promotes Thought Leadership
When the employees of the company are empowered as brand advocates, they share the branded content with their personal social contacts. Apart from promoting the business of the company in a great way, each Employee Advocate starts fostering thought leadership by way of content marketing. The thought leadership content provides the business a lot of qualified referrals as well as leads. This is one of the great advantages of effective employee advocacy.
Publicity for the company
Employees are among the most effective resources of an organization. As a result of Employee Advocacy, the employees promote the employers online through social media, email, discussion forums, etc. Hence Employee Advocacy is the new way to create effective publicity for the employers.